Firm profile

THE PLANNING GROUP

NORTHFIELD, ILCRD 298496Latest ADV March 24, 2026

The Planning Group is an SEC registered investment adviser organized as a limited liability company with a primary office location in Northfield, IL. Its latest Form ADV filing, dated March 24, 2026, reports $291M in regulatory assets under management, 4 employees, and 761 accounts.

Assets Under Management
$291M
Employees
4
Offices
--
Total Clients
267
Primary office
NORTHFIELD, IL
465 CENTRAL AVE, SUITE 201, NORTHFIELD, IL, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOMichael D. Brown

Advisory services offered

2 types reported
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 17, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 71.9% of total clients.
Top client categories% of clientsClients
1
Individuals
71.9%
192
2
HNWI
22.5%
60
3
Pension Plans
5.2%
14
4
Charitable
0.4%
1
Categories with <5 clients
Charitable Organizations<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$291Mas of March 24, 2026
Discretionary95.6%
$279M
96% of total RAUM95.6%
Non-discretionary4.4%
$13M
4% of total RAUM4.4%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$291M
Total Accounts761
10Y AUM Change+$291M

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees4
Clients per Employee67:1
10Y Employee Change+1 (+33.3%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.