RIA profile

Sound Financial Strategies Group, LLC

MADISON, MSCRD 286261Registration Status: ApprovedEffective since January 11, 2017SEC # 801-108894Latest Form ADV October 15, 2026
Assets Under Management
$218M
Employees
7
Offices
1 office
Total Clients
593

Sound Financial Strategies Group, LLC's Form ADV filing dated 2026-10-15 reports $217,657,061 in regulatory assets under management, $217,657,061 discretionary and $0 non-discretionary, 923 accounts, and 7 employees.

Associated firm names

2 names listed
  • SOUND FINANCIAL STRATEGIES GROUP, INC.
  • SOUND FINANCIAL STRATEGIES GROUP, LLC

Leadership

2 roles identified
CCOJoel R. Holden
COOJoel R. Holden

Advisory services offered

5 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for businesses

Fee models offered

3 types reported
Asset based fees
Commissions
Fixed fees

Offices & Contact

Primary office

MADISON, Mississippi, United States

Loading map…

Primary office regionOther reported regions
Mississippi

MADISONPrimary office

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$218Mas of October 15, 2026
Discretionary100.0%
$218M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentIndividuals represent 94.4% of total clients.
Top client categories% of clientsClients
1
Individuals
94.4%
560
2
HNWI
5.1%
30
3
Corporations
0.5%
3
Categories with <5 clients
Corporations or other businesses not listed above<5 clients

Assets Under Management

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$218M
Total Accounts923
10Y AUM Change+$172M (+374.0%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees7
Clients per Employee85:1
10Y Employee Change-2 (-22.2%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

Private Funds

Private funds reported by Sound Financial Strategies Group, LLC

Loading private fund disclosures…

Custodians

Reported custodian relationships by Sound Financial Strategies Group, LLC

  • RAYMOND JAMES & ASSOCIATES, INC.

    $120,634,205

  • CHARLES SCHWAB & CO., INC.

    $90,320,180

These custodians are disclosed for separately managed accounts under Form ADV’s 10% reporting threshold. This is not a complete list of custodians for all client assets.


Ownership

Reported direct and indirect relationships by Sound Financial Strategies Group, LLC

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
JSH HOLDINGS, LLCDirect owner · Schedule AInterest in SOUND FINANCIAL STRATEGIES GROUP, LLC
75%+
Joel R HoldenDirect owner · Schedule AInterest in SOUND FINANCIAL STRATEGIES GROUP, LLC
< 5%
Susan Allred HoldenIndirect owner · Schedule BInterest in JSH HOLDINGS, LLC
50% to < 75%
Joel R HoldenIndirect owner · Schedule BInterest in JSH HOLDINGS, LLC
50% to < 75%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Sound Financial Strategies Group, LLC.

Reported ownership and control details

4 entries

Compliance & Disclosures

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that one or more events below involve the firm or its supervised persons.RIA responseYes
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings2 Yes2 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?Yes
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?Yes
Additional DRP filings 1 source block

Verbatim excerpts from supporting DRP filings, which may concern the firm or advisory affiliates. Amounts retain their filed labels; no total or attribution is inferred.

civil judicial · block 1PDF pages 21–24
Full extracted filing text

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS

This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Item 11.H. of Part
1A or Item 2.F. of Part 1B of Form ADV.
Civil Judicial
Check Part 1A item(s) being responded to:
11.H(1)(a)
11.H(1)(b)
11.H(1)(c)
11.H(2)
Check Part 1B item(s) being responded to:
2.F(1)
2.F(2)
2.F(3)
2.F(4)
2.F(5)
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page.
One event may result in more than one affirmative answer to Item 11.H. of Part 1A or Item 2.F. of Part 1B. Use only one DRP to report details related to the
same event. Unrelated civil judicial actions must be reported on separate DRPs.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
CRD
Number:
1837353
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
SIMMONS, KARL, GLENN
(For individuals, Last, First,
Middle)
CRD
Number:
29604
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
NATIONAL PLANNING
CORPORATION ("NPC OF
AMERICA" IN FL & NY)
(For individuals, Last, First,
Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is
registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item 11.H.
(1)(a), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Court Action initiated by: (Name of regulator, foreign financial regulatory authority, SRO, commodities exchange, agency, firm, private plaintiff, etc.) 
PRIVATE PLAINTIFFS: MICHAEL HUMPHREY AND CHRISTOPHER HUMPHREY

2.
Principal Relief Sought:
Other
Other Relief Sought: 
A. JUDGMENT DECLARING THE CHANGE IN BENEFICIARY DESIGNATIONS AS INVALID DUE TO INCAPACITY AND/OR UNDUE INFLUENCE AND INSTRUCTING
THE IRA TRUSTEE REGARDING THE ADMINISTRATION AND DISTRIBUTION OF THE ACCOUNT IN QUESTION; B. IMPOSITION OF A CONSTRUCTIVE TRUST
TO THE IRA FOR THE BENEFIT OF PLAINTIFFS; C. REASONABLE AND NECESSARY ATTORNEY'S FEES AND COSTS; AND D. ALL OTHER RELIEF TO WHICH
PLAINTIFFS ARE FOUND TO BE ENTITLED IN LAW AND EQUITY.
3.
Filing Date of Court Action (MM/DD/YYYY):
09/30/2016
 Exact
 Explanation
If not exact, provide explanation:
4.
Principal Product Type:
Other
Other Product Types: 
"IRA" - INDIVIDUAL RETIREMENT ACCOUNT
5.
Formal Action was brought in (include name of Federal, State or Foreign Court, Location of Court - City or County and State or Country, Docket/Case
Number): 
THE STATE OF TEXAS, COUNTY OF WILLIAMSON WILLIAMSON COUNTY - 26TH JUDICIAL DISTRICT COURT CASE NO 16-0340-C26
6.
Advisory Affiliate Employing Firm when activity occurred which led to the civil judicial action (if applicable): 
MR. SIMMONS IS A REGISTERED REPRESENTATIVE OF NPC SECURITIES, INC.; EMPLOYED BY SOUND FINANCIAL STRATEGIES GROUP, INC. IN JACKSON,
MS.
7.
Describe the allegations related to this civil action (your response must fit within the space provided): 
MICHAEL HUMPHREY AND CHRISTOPHER HUMPHREY WERE NAMED BENEFICIARIES OF DECEDENT'S IRA, PRIOR TO THE CHANGE IN BENEFICIARY
DESIGNATION ON OR ABOUT MARCH 23, 2014. DEFENDANT JANICE HUMPHREY, SURVIVING SPOUSE OF CONNIEWAY HUMPHREY AND PRIMARY
BENEFICIARY UNDER THE DECEDENT'S IRA. MICHAEL HUMPHREY AND CHRISTOPHER HUMPHREY AS BENEFICIARIES UPON DECEDENT'S DEATH.
DEFENDANT JANICE HUMPHREY CONSENTED TO THIS DESIGNATION. KARL G. SIMMONS WAS REQUEST TO VISIT CONNIEWAY HUMPHREY AND HAVE HIM
SIGN A CHANGE TO THE BENEFICIARIES MODIFYING HIS IRA TO MAKE DEFENDANT JANICE HUMPHREY THE PRIMARY BENEFICIARY UPON HIS DEATH. THE
PLAINTIFFS CLAIM IS THAT THE CHANGE IN BENEFICIARIES EXECUTED BY CONNIEWAY HUMPHREY WAS A RESULT OF UNDUE INFLUENCE, BREACH OF
FIDUCIARY DUTY AND/OR INCAPACITY.
8.
Current Status? 
 Pending
 On Appeal
 Final
9.
If on appeal, action appealed to (provide name of court) and Date Appeal Filed (MM/DD/YYYY): 
10. If pending, date notice/process was served (MM/DD/YYYY):
10/04/2016
 Exact
 Explanation
If not exact, provide explanation:
THE NOTICE WAS DELIVERED TO NPC SECURITIES, INC., WHICH NOTIFIED KARL G. SIMMONS OF THE NOTICE. THE DATE ON THE PAPERWORK
RECEIVED INDICATE THE ABOVE DATE.
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 14 only.
11. How was matter resolved:
12. Resolution Date (MM/DD/YYYY): 
 Exact
 Explanation
If not exact, provide explanation:
13. Resolution Detail:
A.  Were any of the following Sanctions Ordered or Relief Granted(check appropriate items)?
Monetary/Fine Amount: $
Revocation/Expulsion/Denial
Disgorgement/Restitution
Censure
Cease and Desist/Injunction
Bar
Suspension
B.
Other Sanctions:
C.
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to
requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement, or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived:

14. Provide a brief summary of circumstances related to the action(s), allegation(s), disposition(s) and/or finding(s) disclosed above (your response must
fit within the space provided). 
MICHAEL HUMPHREY, THE EXECUTOR OF THE ESTATE WAS MADE AWARE OF THE LEGAL ACTION MARCH 26, 2016, PRIOR TO THE CHANGE OF
BENEFICIARY, THAT MR. SIMMONS WAS CALLED TO PROCESS A CHANGE OF BENEFICIARY; MAKING JANICE HUMPHREY THE SOLE BENEFICIARY. MR.
SIMMONS SPENT TIME WITH THE CONNIEWAY AND JANICE HUMPHREY. IN THE HOSPITAL ROOM, WHERE CONNIEWAY HUMPHREY'S WAS LOCATED,
DURING MR. SIMMON'S VISIT CONNIEWAY HUMPHREY, WERE JANICE, HIS WIFE, HIS PASTOR AND HIS PASTOR'S SON (THEIR NAMES ARE NOT
REMEMBERED). MR. SIMMONS ASKED IF IT WAS BELIEVED THAT CONNIEWAY HUMPHREY WAS CAPABLE OF MAKING DECISIONS FOR HIMSELF. THERE
WAS AN AFFIRMATIVE RESPONSE. MR. SIMMON'S THEN LOCATED CONNIEWAY HUMPHREY'S ATTENDING PHYSICIAN AND ASK IF HE BELIEVED
CONNIEWAY HUMPHREY'S WAS CAPABLE OF MAKING DECISIONS. THE DOCTOR INDICATED WITH A "YES", THAT CONNIEWAY HUMPHREY'S HAD MENTAL
CAPACITY TO MAKE DECISIONS. MICHAEL HUMPHREY, THE EXECUTOR OF THE ESTATE, WAS CALLED POST SIGNING OF THE UPDATED BENEFICIARY
DESIGNATION. NO OBJECTIONS WERE MADE KNOWN TO MR. SIMMONS AT THAT TIME.

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix database. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.