Firm profile

EFFECTIVE ASSETS

CRD 285744Latest ADV February 4, 2026

Effective Assets is an SEC registered investment adviser organized as a corporation. Its latest Form ADV filing, dated February 4, 2026, reports $165M in regulatory assets under management, 2 employees, and 410 accounts.

Assets Under Management
$165M
Employees
2
Offices
--
Total Clients
124
Primary office
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOJustin E. Martello

Advisory services offered

5 types reported
Financial Planning Services
Portfolio management for businesses
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 66.9% of total clients.
Top client categories% of clientsClients
1
Individuals
66.9%
83
2
HNWI
33.1%
41
Categories with <5 clients
Charitable Organizations<5 clients
Pension and profit sharing plans<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$165Mas of February 4, 2026
Discretionary96.9%
$160M
97% of total RAUM96.9%
Non-discretionary3.1%
$5M
3% of total RAUM3.1%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$165M
Total Accounts410
10Y AUM Change+$31M (+23.1%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees2
Clients per Employee62:1
10Y Employee Change0 (0.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.