Howard Bailey Securities, LLC

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D., 11.E., 11.F. or
11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File with a completed
Execution Page. 

One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the same event. If an
event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
No Information Filed
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is registered or applying
for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item 11.D(4), and only if
that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any event listed in Item 11 that occurred
more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to the IARD or CRD for
the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
SECURITIES AND EXCHANGE COMMISSION
2.
Principal Sanction:
Cease and Desist
Other Sanctions: 
CENSURED AND CIVIL MONEY PENALTY IN THE AMOUNT OF $90,000.
3.
Date Initiated (MM/DD/YYYY): 
08/20/2024
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
No Product
Other Product Types: 
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
HOWARD BAILEY DIRECTLY AND INDIRECTLY DISSEMINATED NUMEROUS ADVERTISEMENTS CONTAINING AN ENDORSEMENT THAT HOWARD BAILEY IS THE "OFFICIAL
WEALTH MANAGEMENT PARTNER OF" A SPECIFIC UNIVERSITY ATHLETIC PROGRAM WITHOUT INCLUDING DISCLOSURES REQUIRED BY THE MARKETING RULE. FURTHER,
HOWARD BAILEY DISSEMINATED AN ADVERTISEMENT CLAIMING TO CONTAIN TESTIMONIALS THAT DID NOT COME FROM CURRENT CLIENTS AND THEREFORE DID NOT
MEET THE DEFINITION OF TESTIMONIALS.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:

If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Settled
11. Resolution Date (MM/DD/YYYY):
08/20/2024
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 90,000.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal, Financial Operations
Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to requalify/retrain, type of exam required and
whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution, disgorgement or monetary compensation, provide total amount,
portion levied against you or an advisory affiliate, date paid and if any portion of penalty was waived: 
DISPOSITION RESULTED IN $90,000 FINE AND PAID SEPTEMBER 2024.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response must fit within the
space provided).
IN SEPTEMBER, 2024, THE SECURITIES AND EXCHANGE COMMISSION ( SEC ) RELEASED THE RESULTS OF THEIR INVESTIGATION INTO COMPLIANCE WITH RULE
206(4)-1, WHICH FOCUSES ON INVESTMENT ADVISER MARKETING. HOWARD BAILEY SECURITIES, LLC WAS AMONG THOSE FIRMS FOUND TO HAVE VIOLATED RULE
206(4)-1(B)(1), WAS ORDERED TO CEASE AND DESIST FROM COMMITTING OR CAUSING ANY FUTURE VIOLATIONS OF RULE 206(4)(B)(1), CENSURED FOR ITS CONDUCT,
AND ORDERED TO PAY A CIVIL MONETARY PENALTY IN THE AMOUNT OF $90,000. HOWARD BAILEY ALSO AGREED TO REVISE ALL ADVERTISEMENTS CONTAINING THE
TESTIMONIALS OR ENDORSEMENTS IN QUESTION TO BRING THE COMMUNICATIONS INTO COMPLIANCE WITH RULE 206(4)-1(B)(1), OR IN THE ALTERNATIVE,
PERMANENTLY STOP DISSEMINATING ALL SUCH ADVERTISEMENTS. THE SEC SETTLED ISSUE WAS EXCLUSIVELY IN RELATION TO MARKETING MATERIALS DISSEMINATED
BY HOWARD BAILEY AND IS NOT RELATED TO ANY INVESTMENTS, INVESTMENT STRATEGIES OR FINANCIAL PLANS IMPLEMENTED BY HOWARD BAILEY. HOWARD BAILEY IS
COMMITTED TO CAREFULLY REVIEWING OUR COMPLIANCE PROCEDURES AND IMPROVING OUR PROCESSES TO ENSURE THE MARKETING MATERIALS THAT HOWARD
BAILEY DISSEMINATES COMPLY FULLY WITH RULE 206(4)-1(B)(1).