Financial Focus LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Carlsbad, CA. Its latest Form ADV filing, dated January 29, 2026, reports $800M in regulatory assets under management, 8 employees, and 1,308 accounts.
Assets Under Management
$800M
Employees
8
Offices
--
Total Clients
584
Primary office
CARLSBAD, CA
1925 PALOMAR OAKS WAY, #107, CARLSBAD, CA, United States
Portfolio management for individuals and small businesses
Fee models offered
3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026
Client Coverage Demographics
Top client segmentHNWI represent 50.3% of total clients.
Top client categories% of clientsClients
1
HNWI
50.3%
294
2
Individuals
49.1%
287
3
Charitable
0.3%
2
4
Pension Plans
0.2%
1
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$800Mas of January 29, 2026
Discretionary100.0%
$800M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total AUM$800M
Total Accounts1,308
10Y AUM Change+$566M (+242.4%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees8
Clients per Employee73:1
10Y Employee Change+1 (+14.3%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.