Firm profile

GENERATIONAL WEALTH MANAGEMENT

ZEELAND, MICRD 281330Latest ADV April 16, 2026

Generational Wealth Management is an SEC registered investment adviser organized as a corporation with a primary office location in Zeeland, MI. Its latest Form ADV filing, dated April 16, 2026, reports $395M in regulatory assets under management, 9 employees, 3 offices, and 2,121 accounts.

Assets Under Management
$395M
Employees
9
Offices
3 offices
Total Clients
665
Primary office
ZEELAND, MI
244 EAST MAIN AVENUE, ZEELAND, MI, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links
Phone(616) 931-1270
WebsiteNot reported
LinkedInNot reported

Leadership

1 roles identified
CCOLaura A. Wilson

Advisory services offered

3 types reported
Financial Planning Services
Portfolio management for individuals and small businesses
Selection of other advisers

Fee models offered

4 types reported
Asset based fees
Commissions
Fixed fees
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 85.1% of total clients.
Top client categories% of clientsClients
1
Individuals
85.1%
566
2
HNWI
14.9%
99

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$395Mas of April 16, 2026
Discretionary100.0%
$395M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$395M
Total Accounts2,121
10Y AUM Change+$276M (+232.1%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees9
Clients per Employee74:1
10Y Employee Change+4 (+80.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.