Firm profile

Incentive As

OSLO, NorwayCRD 174704Registration Status: ApprovedEffective since July 14, 2015SEC # 801-101477Latest ADV May 22, 2026

Incentive As is an SEC registered investment adviser organized as a corporation with a primary office location in Oslo, Norway. Its latest Form ADV filing, dated May 22, 2026, reports $2.5B in regulatory assets under management, 6 employees, 2 offices, and 9 accounts.

Assets Under Management
$2.5B
Employees
6
Offices
2 offices
Total Clients
9

Associated firm names

1 name listed
  • INCENTIVE AS

Leadership

1 roles identified
CCOGudrid Eide

Advisory services offered

2 types reported
Portfolio management for businesses
Portfolio management for pooled investment vehicles

Fee models offered

2 types reported
Asset based fees
Performance-based fees

Offices & Contact

Primary office

OSLO, Norway

Loading map…

Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Norway

OSLOPrimary office

Sweden

STOCKHOLM

2 office records listed · 2 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$2.5Bas of May 22, 2026
Discretionary100.0%
$2.5B
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentPooled Investment Vehicles represent 44.4% of total clients.
Top client categories% of clientsClients
1
Pooled Investment Vehicles
44.4%
4
2
Corporations
44.4%
4
3
Sovereign Wealth
11.1%
1
Categories with <5 clients
Corporations or other businesses not listed above<5 clients
Sovereign wealth funds and foreign official institutions<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$2.5B
Total Accounts9
10Y AUM Change+$2.2B (+716.5%)

Private Funds

Private funds reported by Incentive As

Loading private fund disclosures…

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees6
Clients per Employee2:1
10Y Employee Change+2 (+50.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
INCENTIVE HOLDING ASDirect owner · Schedule AInterest in INCENTIVE AS
75%+
SECTOR ASSET MANAGEMENT ASDirect owner · Schedule AInterest in INCENTIVE AS
5% to < 10%
SVEIN RUNE HØGSETIndirect owner · Schedule BInterest in STORTEIGEN AS
75%+
WOLLERT HVIDEIndirect owner · Schedule BInterest in PRIEREN AS
75%+
NIKLAS DAN ANTMANIndirect owner · Schedule BInterest in CHARLES JACOB HOLDING AB
75%+
MIKAEL ARNE BERGLUNDIndirect owner · Schedule BInterest in EMMO CAPITAL AS
75%+
HERMANN ALEXANDER KOPPIndirect owner · Schedule BInterest in AS H KOPP & CO
75%+
STORTEIGEN ASIndirect owner · Schedule BInterest in INCENTIVE HOLDING AS
75%+
PRIEREN ASIndirect owner · Schedule BInterest in SECTOR ASSET MANAGEMENT AS
25% to < 50%
AS H KOPP & COIndirect owner · Schedule BInterest in INCENTIVE HOLDING AS
25% to < 50%
EMMO CAPITAL ASIndirect owner · Schedule BInterest in INCENTIVE HOLDING AS
25% to < 50%
CHARLES JACOB HOLDING ABIndirect owner · Schedule BInterest in INCENTIVE HOLDING AS
25% to < 50%
STORTEIGEN ASIndirect owner · Schedule BInterest in INCENTIVE HOLDING AS
25% to < 50%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Incentive As.

Reported ownership and control details

Form ADV · Filing date 2026-05-22 · Schedules A and B

20 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1INCENTIVE HOLDING ASOWNERForeign entityINCENTIVE AS75% or moreCode EYesOWNER02/2014Schedule APDF page 38
2SECTOR ASSET MANAGEMENT ASOWNERForeign entityINCENTIVE AS5% to less than 10%Code ANoOWNER10/2014Schedule APDF page 38
3SVEIN RUNE HØGSETMANAGING DIRECTORIndividualINCENTIVE ASLess than 5%Code NAYesMANAGING DIRECTOR02/2014Schedule APDF page 38
4PETER ULRIK HAMMERICHCHAIRMANIndividualINCENTIVE ASLess than 5%Code NANoCHAIRMAN07/2014Schedule APDF page 38
5DAN NIKLAS ANTMANDIRECTORIndividualINCENTIVE ASLess than 5%Code NANoDIRECTOR07/2014Schedule APDF page 38
6HERMANN ALEXANDER KOPPDIRECTORIndividualINCENTIVE ASLess than 5%Code NANoDIRECTOR09/2015Schedule APDF page 38
7GRY KNUDSMOENDIRECTORIndividualINCENTIVE ASLess than 5%Code NANoDIRECTOR05/2023Schedule APDF page 38
8GUDRID EIDECHIEF COMPLIANCE OFFICERIndividualINCENTIVE ASLess than 5%Code NANoCHIEF COMPLIANCE OFFICER07/2023Schedule APDF page 38
9GRO FURSETHDIRECTORIndividualINCENTIVE ASLess than 5%Code NANoDIRECTOR05/2024Schedule APDF page 38
10SVEIN RUNE HØGSETOWNER IN STORTEIGEN ASIndividualSTORTEIGEN AS75% or moreCode EYesOWNER IN STORTEIGEN AS11/2022Schedule BPDF page 39
11PRIEREN ASOWNER IN SECTOR ASSET MANAGEMENT ASForeign entitySECTOR ASSET MANAGEMENT AS25% to less than 50%Code CYesOWNER IN SECTOR ASSET MANAGEMENT AS12/2005Schedule BPDF page 39
12WOLLERT HVIDEOWNER IN PRIEREN ASIndividualPRIEREN AS75% or moreCode EYesOWNER IN PRIEREN AS12/2005Schedule BPDF page 39
13AS H KOPP & COOWNER IN INCENTIVE HOLDING AS - B SHARESForeign entityINCENTIVE HOLDING AS25% to less than 50%Code CYesOWNER IN INCENTIVE HOLDING AS - B SHARES08/2014Schedule BPDF page 39
14EMMO CAPITAL ASOWNER IN INCENTIVE HOLDING AS - B SHARESForeign entityINCENTIVE HOLDING AS25% to less than 50%Code CYesOWNER IN INCENTIVE HOLDING AS - B SHARES03/2014Schedule BPDF page 39
15CHARLES JACOB HOLDING ABOWNER IN INCENTIVE HOLDING AS - B SHARESForeign entityINCENTIVE HOLDING AS25% to less than 50%Code CYesOWNER IN INCENTIVE HOLDING AS - B SHARES03/2014Schedule BPDF page 39
16NIKLAS DAN ANTMANOWNER IN CHARLES JACOB HOLDING ABIndividualCHARLES JACOB HOLDING AB75% or moreCode EYesOWNER IN CHARLES JACOB HOLDING AB03/2014Schedule BPDF page 39
17MIKAEL ARNE BERGLUNDOWNER IN EMMO CAPITAL ASIndividualEMMO CAPITAL AS75% or moreCode EYesOWNER IN EMMO CAPITAL AS03/2014Schedule BPDF page 39
18HERMANN ALEXANDER KOPPOWNER IN AS H KOPP & COIndividualAS H KOPP & CO75% or moreCode EYesOWNER IN AS H KOPP & CO08/2014Schedule BPDF page 39
19STORTEIGEN ASOWNER IN INCENTIVE HOLDING AS - B SHARESForeign entityINCENTIVE HOLDING AS25% to less than 50%Code CYesOWNER IN INCENTIVE HOLDING AS - B SHARES11/2022Schedule BPDF page 39
20STORTEIGEN ASOWNER IN INCENTIVE HOLDING AS - A SHARESForeign entityINCENTIVE HOLDING AS75% or moreCode EYesOWNER IN INCENTIVE HOLDING AS - A SHARES11/2022Schedule BPDF page 39

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 5/22/2026 8:12:28 AM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.