Long Road Investment Counsel, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Kalamazoo, MI. Its latest Form ADV filing, dated March 20, 2026, reports $346M in regulatory assets under management, 2 employees, and 104 accounts.
Assets Under Management
$346M
Employees
2
Offices
--
Total Clients
34
Primary office
KALAMAZOO, MI
107 W. MICHIGAN AVE, SUITE 804, KALAMAZOO, MI, United States
Portfolio management for individuals and small businesses
Fee models offered
1 types reported
Asset based fees
Sources checked May 16, 2026
Client Coverage Demographics
Top client segmentHNWI represent 100.0% of total clients.
Top client categories% of clientsClients
1
HNWI
100.0%
34
Categories with <5 clients
Individuals (other than high net worth individuals)<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$346Mas of March 20, 2026
Discretionary100.0%
$346M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total AUM$346M
Total Accounts104
10Y AUM Change+$184M (+113.6%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees2
Clients per Employee17:1
10Y Employee Change+1 (+100.0%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.