Firm profile

THE RETIREMENT GUYS FORMULA

MAUMEE, OHCRD 168561Latest ADV February 13, 2026

The Retirement Guys Formula is an SEC registered investment adviser organized as a limited liability company with a primary office location in Maumee, OH. Its latest Form ADV filing, dated February 13, 2026, reports $277M in regulatory assets under management, 7 employees, 3 offices, and 1,861 accounts.

Assets Under Management
$277M
Employees
7
Offices
3 offices
Total Clients
1,155
Primary office
MAUMEE, OH
1700 WOODLANDS DRIVE, MAUMEE, OH, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCONolan R. Baker

Advisory services offered

3 types reported
Financial Planning Services
Portfolio management for individuals and small businesses
Selection of other advisers

Fee models offered

4 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 97.1% of total clients.
Top client categories% of clientsClients
1
Individuals
97.1%
1,122
2
HNWI
2.6%
30
3
Corporations
0.2%
2
4
Charitable
0.1%
1

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$277Mas of February 13, 2026
Discretionary100.0%
$277M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$277M
Total Accounts1,861
10Y AUM Change+$165M (+148.1%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees7
Clients per Employee165:1
10Y Employee Change-6 (-46.2%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.