Firm profile

AFFINITY CAPITAL ADVISORS LLC

BERKELEY, CACRD 166226Latest ADV March 23, 2026

Affinity Capital Advisors LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Berkeley, CA. Its latest Form ADV filing, dated March 23, 2026, reports $851M in regulatory assets under management, 11 employees, and 1,766 accounts.

Assets Under Management
$851M
Employees
11
Offices
--
Total Clients
547
Primary office
BERKELEY, CA
825 PAGE STREET, BERKELEY, CA, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOJonathan Manzo-cardenas

Advisory services offered

3 types reported
Pension consulting services
Portfolio management for individuals and small businesses
Selection of other advisers

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 59.4% of total clients.
Top client categories% of clientsClients
1
Individuals
59.4%
325
2
HNWI
37.7%
206
3
Pension Plans
2.0%
11
4
Corporations
0.7%
4
5
Charitable
0.2%
1
Categories with <5 clients
Charitable Organizations<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$851Mas of March 23, 2026
Discretionary74.3%
$633M
74% of total RAUM74.3%
Non-discretionary25.7%
$219M
26% of total RAUM25.7%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$851M
Total Accounts1,766
10Y AUM Change+$711M (+505.4%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees11
Clients per Employee50:1
10Y Employee Change+7 (+175.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.