Firm profile

UP CAPITAL MANAGEMENT, INC.

CRD 164692Latest ADV March 2, 2026

Up Capital Management, Inc. is an SEC registered investment adviser organized as a corporation. Its latest Form ADV filing, dated March 2, 2026, reports $213M in regulatory assets under management, 4 employees, 1 office, and 420 accounts.

Assets Under Management
$213M
Employees
4
Offices
1 office
Total Clients
167
Primary office
ADV Item 1F location record

Contact and digital presence

ADV profile links
Phone(916) 520-6420
WebsiteNot reported
LinkedInNot reported

Leadership

3 roles identified
CEOAnton J. Bayer
CCOAnton J. Bayer
CFOAnton J. Bayer

Advisory services offered

5 types reported
Financial Planning Services
Other advisory services
Pension consulting services

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 62.9% of total clients.
Top client categories% of clientsClients
1
Individuals
62.9%
105
2
HNWI
25.7%
43
3
Pension Plans
7.8%
13
4
Corporations
3.6%
6
Categories with <5 clients
Charitable Organizations<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$213Mas of March 2, 2026
Discretionary75.5%
$161M
76% of total RAUM75.5%
Non-discretionary24.5%
$52M
24% of total RAUM24.5%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$213M
Total Accounts420
10Y AUM Change+$75M (+54.9%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees4
Clients per Employee42:1
10Y Employee Change+1 (+33.3%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.