Firm profile

BRIGHT ROAD WEALTH MANAGEMENT, LLC

ANCHORAGE, AKCRD 164408Latest ADV March 5, 2026

Bright Road Wealth Management, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Anchorage, AK. Its latest Form ADV filing, dated March 5, 2026, reports $443M in regulatory assets under management, 13 employees, 6 offices, and 2,182 accounts.

Assets Under Management
$443M
Employees
13
Offices
6 offices
Total Clients
622
Primary office
ANCHORAGE, AK
405 W. 36TH AVENUE, SUITE 212, ANCHORAGE, AK, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOJoel D. Hergenreter

Advisory services offered

4 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 82.0% of total clients.
Top client categories% of clientsClients
1
Individuals
82.0%
510
2
HNWI
16.7%
104
3
Pension Plans
1.3%
8
Categories with <5 clients
Charitable Organizations<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$443Mas of March 5, 2026
Discretionary97.4%
$432M
97% of total RAUM97.4%
Non-discretionary2.6%
$12M
3% of total RAUM2.6%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$443M
Total Accounts2,182
10Y AUM Change+$331M (+294.3%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees13
Clients per Employee48:1
10Y Employee Change+9 (+225.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.