Firm profile

CORE PLANNING

OFALLON, MOCRD 154660Latest ADV April 24, 2026

Core Planning is an SEC registered investment adviser organized as a limited liability company with a primary office location in Ofallon, MO. Its latest Form ADV filing, dated April 24, 2026, reports $525M in regulatory assets under management, 65 employees, and 1,005 accounts.

Assets Under Management
$525M
Employees
65
Offices
--
Total Clients
867
Primary office
OFALLON, MO
706 N MAIN ST, OFALLON, MO, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOGuy M. Penn

Advisory services offered

2 types reported
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 85.9% of total clients.
Top client categories% of clientsClients
1
Individuals
85.9%
745
2
HNWI
14.1%
122

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$525Mas of April 24, 2026
Discretionary95.3%
$500M
95% of total RAUM95.3%
Non-discretionary4.7%
$25M
5% of total RAUM4.7%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$525M
Total Accounts1,005
10Y AUM Change+$451M (+609.0%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees65
Clients per Employee13:1
10Y Employee Change+33 (+103.1%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.