Firm profile

Alliance Investment Management, LLC

JENISON, MICRD 152012Registration Status: ApprovedEffective since June 14, 2021SEC # 801-121504Latest ADV March 30, 2026

Alliance Investment Management, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Jenison, MI. Its latest Form ADV filing, dated March 30, 2026, reports $207M in regulatory assets under management, 6 employees, 1 office, and 600 accounts.

Assets Under Management
$207M
Employees
6
Offices
1 office
Total Clients
170

Associated firm names

1 name listed
  • ALLIANCE INVESTMENT MANAGEMENT, LLC

Leadership

2 roles identified
CCOThor W. Nelson
CFOLori A. Nelson

Advisory services offered

3 types reported
Other advisory services
Portfolio management for individuals and small businesses
Portfolio management for pooled investment vehicles

Fee models offered

2 types reported
Asset based fees
Fixed fees

Offices & Contact

Primary office

JENISON, Michigan, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Michigan

JENISONPrimary office

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$207Mas of March 30, 2026
Discretionary83.8%
$173M
84% of total RAUM83.8%
Non-discretionary16.2%
$34M
16% of total RAUM16.2%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentIndividuals represent 69.4% of total clients.
Top client categories% of clientsClients
1
Individuals
69.4%
118
2
HNWI
24.7%
42
3
Pension Plans
5.3%
9
4
Pooled Investment Vehicles
0.6%
1
Categories with <5 clients
Charitable Organizations<5 clients
Corporations or other businesses not listed above<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$207M
Total Accounts600
10Y AUM Change+$84M (+69.0%)

Private Funds

Private funds reported by Alliance Investment Management, LLC

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees6
Clients per Employee28:1
10Y Employee Change+1 (+20.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

This firm has a multi year gap in available SEC ADV filing history between 2014 and 2021. Charts show the most recent available filing segment under this CRD.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
THOR W. AND LORI A. NELSON TRUST AGREEMENT DATED NOV. 11, 2005Direct owner · Schedule AInterest in ALLIANCE INVESTMENT MANAGEMENT, LLC
75%+
JACOB AND JOLENE HOLTROP TRUST DATED AUGUST 17, 2016Direct owner · Schedule AInterest in ALLIANCE INVESTMENT MANAGEMENT, LLC
10% to < 25%
JACOB LEE HOLTROPIndirect owner · Schedule BInterest in JACOB AND JOLENE HOLTROP TRUST DATED AUGUST 17, 2016
50% to < 75%
Jolene Lynelle HoltropIndirect owner · Schedule BInterest in JACOB AND JOLENE HOLTROP TRUST DATED AUGUST 17, 2016
50% to < 75%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Alliance Investment Management, LLC.

Reported ownership and control details

Form ADV · Filing date 2026-03-30 · Schedules A and B

8 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1THOR WILLIAM NELSONCHIEF COMPLIANCE OFFICERIndividualALLIANCE INVESTMENT MANAGEMENT, LLCLess than 5%Code NAYesCHIEF COMPLIANCE OFFICER10/2009Schedule APDF page 24
2THOR W. AND LORI A. NELSON TRUST AGREEMENT DATED NOV. 11, 2005MEMBERDomestic entityALLIANCE INVESTMENT MANAGEMENT, LLC75% or moreCode EYesMEMBER01/2023Schedule APDF page 24
3JACOB AND JOLENE HOLTROP TRUST DATED AUGUST 17, 2016MEMBERDomestic entityALLIANCE INVESTMENT MANAGEMENT, LLC10% to less than 25%Code BNoMEMBER01/2023Schedule APDF page 24
4Lori A NelsonCHIEF FINANCIAL OFFICERIndividualALLIANCE INVESTMENT MANAGEMENT, LLCLess than 5%Code NANoCHIEF FINANCIAL OFFICER04/2025Schedule APDF page 24
5THOR WILLIAM NELSONCO- TRUSTEEIndividualTHOR W. AND LORI A. NELSON TRUST AGREEMENT DATED NOV. 11, 2005Percentage not specifiedCode FYesCO- TRUSTEE11/2005Schedule BPDF page 24
6Lori A NelsonCO- TRUSTEEIndividualTHOR W. AND LORI A. NELSON TRUST AGREEMENT DATED NOV. 11, 2005Percentage not specifiedCode FYesCO- TRUSTEE11/2005Schedule BPDF page 24
7JACOB LEE HOLTROPCO- TRUSTEEIndividualJACOB AND JOLENE HOLTROP TRUST DATED AUGUST 17, 201650% to less than 75%Code DYesCO- TRUSTEE08/2016Schedule BPDF page 25
8Jolene Lynelle HoltropCO- TRUSTEEIndividualJACOB AND JOLENE HOLTROP TRUST DATED AUGUST 17, 201650% to less than 75%Code DYesCO- TRUSTEE08/2016Schedule BPDF page 25

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 3/30/2026 4:34:54 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.