Firm profile

HARBOR INVESTMENT ADVISORY, LLC

LUTHERVILLE, MDCRD 151085Latest ADV March 27, 2026

Harbor Investment Advisory, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Lutherville, MD. Its latest Form ADV filing, dated March 27, 2026, reports $6.9B in regulatory assets under management, 35 employees, 1 office, and 3,540 accounts.

Assets Under Management
$6.9B
Employees
35
Offices
1 office
Total Clients
3,540
Primary office
LUTHERVILLE, MD
2330 W. JOPPA ROAD, SUITE 160, LUTHERVILLE, MD, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOWilliam Christopher Schadty

Advisory services offered

5 types reported
Financial Planning Services
Pension consulting services
Portfolio management for businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentHNWI represent 57.5% of total clients.
Top client categories% of clientsClients
1
HNWI
57.5%
2,036
2
Individuals
37.3%
1,321
3
Charitable
2.3%
80
4
Pension Plans
2.1%
75
5
Corporations
0.8%
28

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$6.9Bas of March 27, 2026
Discretionary53.2%
$3.7B
53% of total RAUM53.2%
Non-discretionary46.8%
$3.2B
47% of total RAUM46.8%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$6.9B
Total Accounts3,540
10Y AUM Change+$5.4B (+367.0%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees35
Clients per Employee101:1
10Y Employee Change+13 (+59.1%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.