Firm profile

The Lloyd Advisory Group

SUWANEE, GACRD 150582Registration Status: ApprovedEffective since July 26, 2019SEC # 801-117056Latest ADV March 25, 2026

The Lloyd Advisory Group is an SEC registered investment adviser organized as a limited liability company with a primary office location in Suwanee, GA. Its latest Form ADV filing, dated March 25, 2026, reports $438M in regulatory assets under management, 13 employees, 3 offices, and 2,779 accounts.

Assets Under Management
$438M
Employees
13
Offices
3 offices
Total Clients
1,262

Associated firm names

3 names listed
  • LLOYD ADVISORY SERVICES, LLC
  • THE LLOYD GROUP
  • THE LLOYD ADVISORY GROUP

Leadership

2 roles identified
CEOMark A. Lloyd
CCODustin Meza

Advisory services offered

4 types reported
Pension consulting services
Portfolio management for businesses
Portfolio management for individuals and small businesses

Fee models offered

1 types reported
Asset based fees

Offices & Contact

Primary office

SUWANEE, Georgia, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Georgia

SUWANEEPrimary office · GAINESVILLE · ALPHARETTA

3 office records listed · 3 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$438Mas of March 25, 2026
Discretionary100.0%
$438M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentIndividuals represent 90.5% of total clients.
Top client categories% of clientsClients
1
Individuals
90.5%
1,142
2
HNWI
4.8%
60
3
Pension Plans
4.8%
60
Categories with <5 clients
Corporations or other businesses not listed above<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$438M
Total Accounts2,779
10Y AUM Change+$262M (+149.0%)

Private Funds

Private funds reported by The Lloyd Advisory Group

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees13
Clients per Employee97:1
10Y Employee Change+9 (+225.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
THE LLOYD ADVISORY GROUP, LLCDirect owner · Schedule AInterest in THE LLOYD ADVISORY GROUP
75%+
MARK ALAN LLOYDIndirect owner · Schedule BInterest in THE LLOYD GROUP LEGACY, INC
75%+
THE LLOYD GROUP HOLDINGS, LLCIndirect owner · Schedule BInterest in THE LLOYD ADVISORY GROUP, LLC
75%+
THE LLOYD GROUP LEGACY, INCIndirect owner · Schedule BInterest in THE LLOYD GROUP HOLDINGS, LLC
50% to < 75%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to The Lloyd Advisory Group.

Reported ownership and control details

Form ADV · Filing date 2026-03-25 · Schedules A and B

6 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1THE LLOYD ADVISORY GROUP, LLCMEMBERDomestic entityTHE LLOYD ADVISORY GROUP75% or moreCode EYesMEMBER06/2009Schedule APDF page 21
2MARK ALAN LLOYDCHIEF EXECUTIVE OFFICERIndividualTHE LLOYD ADVISORY GROUPLess than 5%Code NAYesCHIEF EXECUTIVE OFFICER06/2009Schedule APDF page 22
3Dustin MezaCHIEF COMPLIANCE OFFICERIndividualTHE LLOYD ADVISORY GROUPLess than 5%Code NAYesCHIEF COMPLIANCE OFFICER11/2025Schedule APDF page 22
4MARK ALAN LLOYDCEOIndividualTHE LLOYD GROUP LEGACY, INC75% or moreCode EYesCEO02/2024Schedule BPDF page 22
5THE LLOYD GROUP HOLDINGS, LLCMEMBERDomestic entityTHE LLOYD ADVISORY GROUP, LLC75% or moreCode EYesMEMBER02/2024Schedule BPDF page 22
6THE LLOYD GROUP LEGACY, INCMEMBERDomestic entityTHE LLOYD GROUP HOLDINGS, LLC50% to less than 75%Code DYesMEMBER02/2024Schedule BPDF page 22

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 3/25/2026 3:09:24 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.