RIA profile

Wealthfront Advisers LLC

PALO ALTO, CACRD 148456Registration Status: ApprovedEffective since November 21, 2008SEC # 801-69766Latest Form ADV October 15, 2026
Assets Under Management
$55.2B
Employees
427
Offices
1 office
Total Clients
518,639

Wealthfront Advisers LLC's Form ADV filing dated 2026-10-15 reports $55,187,590,029 in regulatory assets under management, $52,873,475,900 discretionary and $2,314,114,129 non-discretionary, 726,127 accounts, and 427 employees.

Associated firm names

8 names listed
  • KACHING
  • WEALTHFRONT INC.
  • WEALTHFRONT ADVISERS LLC
  • WEALTHFRONT ADVISERS

Leadership

4 roles identified
CEODavid Fortunato
CCOJonathan F. Matthews
CFOAlan D. Imberman

Advisory services offered

2 types reported
Portfolio management for businesses
Portfolio management for individuals and small businesses

Fee models offered

2 types reported
Asset based fees
Other fee arrangements

Offices & Contact

Primary office

PALO ALTO, California, United States

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Primary office regionOther reported regions
California

PALO ALTOPrimary office

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$55.2Bas of October 15, 2026
Discretionary95.8%
$52.9B
96% of total RAUM95.8%
Non-discretionary4.2%
$2.3B
4% of total RAUM4.2%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentIndividuals represent 97.5% of total clients.
Top client categories% of clientsClients
1
Individuals
97.5%
505,816
2
HNWI
2.5%
12,784
Additional categories (<0.1%)
Charitable21 clients
Corporations18 clients

Assets Under Management

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$55.2B
Total Accounts726,127
10Y AUM Change+$50.2B (+1002.3%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees427
Clients per Employee1215:1
10Y Employee Change+289 (+209.4%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

Private Funds

Private funds reported by Wealthfront Advisers LLC

Loading private fund disclosures…

Custodians

Reported custodian relationships by Wealthfront Advisers LLC

  • RBC CAPITAL MARKETS, LLC

    $54,165,585,248

These custodians are disclosed for separately managed accounts under Form ADV’s 10% reporting threshold. This is not a complete list of custodians for all client assets.


Ownership

Reported direct and indirect relationships by Wealthfront Advisers LLC

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
WEALTHFRONT CORPORATIONDirect owner · Schedule AInterest in WEALTHFRONT ADVISERS LLC
75%+

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Wealthfront Advisers LLC.

No indirect ownership information reported in the source’s Schedule B.

Reported ownership and control details

6 entries

Compliance & Disclosures

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that one or more events below involve the firm or its supervised persons.RIA responseYes
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions3 Yes2 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?Yes
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?Yes
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?Yes
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No
Additional DRP filings 1 source block

Verbatim excerpts from supporting DRP filings, which may concern the firm or advisory affiliates. Amounts retain their filed labels; no total or attribution is inferred.

regulatory · block 1PDF pages 25–27
Full extracted filing text

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D.,
11.E., 11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the
same event. If an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
No Information Filed
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is
registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item
11.D(4), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
SECURITIES AND EXCHANGE COMMISSION

2.
Principal Sanction:
Civil and Administrative Penalt(ies) /Fine(s)
Other Sanctions: 
ADMINISTRATIVE AND CEASE-AND-DESIST PROCEEDINGS PURSUANT TO SECTION 203(E) AND 203(K) OF THE INVESTMENT ADVISERS ACT OF 1940.
3.
Date Initiated (MM/DD/YYYY): 
05/11/2016
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
3-18949
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
Other
Other Product Types: 
RETAIL SEPARATE ACCOUNTS MANAGED BY THE INVESTMENT ADVISER.
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
THE SETTLEMENT ORDER FOUND THAT WEALTHFRONT ADVISERS IMPROPERLY RETWEETED CERTAIN CLIENTS' POSITIVE TWEETS FROM ITS CORPORATE
ACCOUNT AND HAD MADE COMPENSATION TO SOME BLOGGERS FOR CLIENT REFERRALS WITHOUT PROPER DISCLOSURES. ADDITIONALLY, THE
SETTLEMENT ORDER FOUND THAT WEALTHFRONT ADVISERS DID NOT HAVE PROPER DISCLOSURES IN ITS TAX-LOSS HARVESTING WHITEPAPER
CONCERNING MONITORING FOR ANY AND ALL WASH SALES THAT COULD OCCUR IN CLIENT ACCOUNTS. A WASH SALE PREVENTS THE TAX BENEFIT OF
HAVING SOLD THE ASSET TO REALIZE A LOSS. THUS, A WASH SALE CAN DIMINISH THE EFFECTIVENESS OF TAX-LOSS HARVESTING BY DEFERRING TO A
FUTURE YEAR A TAX LOSS THAT COULD HAVE BEEN USED TO OFFSET INCOME OR CAPITAL GAINS IN THE CURRENT YEAR. IN WEALTHFRONT'S TAX-LOSS
HARVESTING PROGRAM, WASH SALES COULD OCCUR, OR WERE PERMITTED, IN CERTAIN CIRCUMSTANCES RELATING TO THE MANAGEMENT OF A
CLIENT ACCOUNT SUCH AS REBALANCING A CLIENT PORTFOLIO OR CLIENT DIRECTED TRANSACTIONS. THE SEC ORDER NOTED THAT A SIGNIFICANT
PERCENTAGE OF CLIENT ACCOUNTS ENROLLED IN WEALTHFRONT ADVISERS' TAX-LOSS HARVESTING STRATEGY EXPERIENCED WASH SALES IN THE
PERIOD FROM OCTOBER 2012 TO MAY 2016 AND THAT WASH SALES REPRESENTED APPROXIMATELY 2.3% OF TAX LOSSES HARVESTED FOR CLIENTS IN
THE PERIOD FROM JANUARY 2014 TO DECEMBER 2016.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Order
11. Resolution Date (MM/DD/YYYY):
12/21/2018
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 250,000.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
NONE
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to
requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived: 
1. NOTICE TO ADVISORY CLIENTS. WITHIN THIRTY (30) DAYS OF ENTRY OF THE ORDER, WEALTHFRONT ADVISERS SHALL NOTIFY EACH OF ITS
CLIENTS OF THE ENTRY OF THE ORDER AND PROVIDE EACH WITH A COPY OF THE ENTIRE ORDER IN A FORM NOT UNACCEPTABLE TO THE STAFF.
2. CERTIFICATE OF COMPLIANCE. WEALTHFRONT SHALL CERTIFY, IN WRITING, COMPLIANCE WITH THE UNDERTAKING SET FORTH ABOVE. THE
CERTIFICATION SHALL IDENTIFY THE UNDERTAKING, PROVIDE WRITTEN EVIDENCE OF COMPLIANCE IN THE FORM OF A NARRATIVE, AND BE
SUPPORTED BY EXHIBITS SUFFICIENT TO DEMONSTRATE COMPLIANCE. THE COMMISSION STAFF MAY MAKE REASONABLE REQUESTS FOR
FURTHER EVIDENCE OF COMPLIANCE, AND RESPONDENT AGREES TO PROVIDE SUCH EVIDENCE. THE CERTIFICATION AND SUPPORTING MATERIAL

SHALL BE SUBMITTED TO JEREMY PENDREY, ASSISTANT REGIONAL DIRECTOR, ASSET MANAGEMENT UNIT, DIVISION OF ENFORCEMENT, WITH A
COPY TO THE OFFICE OF CHIEF COUNSEL OF THE ENFORCEMENT DIVISION, NO LATER THAN SIXTY (60) DAYS FROM THE DATE OF THE
COMPLETION OF THE UNDERTAKING.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response
must fit within the space provided).
PAID MONETARY FINE OF $250,000 ON JANUARY 2, 2019, AND EMAILED ALL CLIENTS A LINK TO THE SEC SETTLEMENT ORDER ON JANUARY 18, 2019.

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix database. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.