Firm profile

GOODREID INVESTMENT COUNSEL CORP.

TORONTOCRD 146982Latest ADV November 17, 2025

Goodreid Investment Counsel Corp. is an SEC registered investment adviser organized as a corporation. Its latest Form ADV filing, dated November 17, 2025, reports $544M in regulatory assets under management, 9 employees, and 1,372 accounts.

Assets Under Management
$544M
Employees
9
Offices
--
Total Clients
404
Primary office
TORONTO
179 JOHN STREET, SUITE 302, TORONTO, Canada
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

2 roles identified
CEOGordon A. Reid
CCOAndrew N. Budd

Advisory services offered

2 types reported
Portfolio management for businesses
Portfolio management for individuals and small businesses

Fee models offered

1 types reported
Asset based fees
Sources checked May 17, 2026

Client Coverage Demographics

Top client segmentHNWI represent 78.5% of total clients.
Top client categories% of clientsClients
1
HNWI
78.5%
317
2
Individuals
16.6%
67
3
Corporations
5.0%
20

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$544Mas of November 17, 2025
Discretionary100.0%
$544M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$544M
Total Accounts1,372
10Y AUM Change+$383M (+237.2%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees9
Clients per Employee45:1
10Y Employee Change+2 (+28.6%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.