Firm profile

Princeton Global Asset Management LLC

PRINCETON, NJCRD 146644Registration Status: ApprovedEffective since April 9, 2010SEC # 801-71305Latest ADV March 24, 2026

Princeton Global Asset Management LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Princeton, NJ. Its latest Form ADV filing, dated March 24, 2026, reports $921M in regulatory assets under management, 22 employees, 1 office, and 1,229 accounts.

Assets Under Management

$921M

Employees

Offices

1 office

Total Clients

365

Associated firm names

1 name listed

PRINCETON GLOBAL ASSET MANAGEMENT LLC

Leadership

3 roles identified

CCOErica S. Bullinger

COOErica S. Bullinger

CIOJoel Heymsfeld

Advisory services offered

4 types reported

Educational seminars/workshops

Financial Planning Services

Pension consulting services

Fee models offered

2 types reported

Asset based fees

Fixed fees

Offices & Contact

Primary office

PRINCETON, New Jersey, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

View locations

New Jersey

PRINCETONPrimary office

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Phone609-945-1781 WebsiteVisit website

LinkedInNot found

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$921Mas of March 24, 2026

Discretionary95.9%

$883M

96% of total RAUM95.9%

Non-discretionary4.1%

$38M

4% of total RAUM4.1%

Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentIndividuals represent 52.1% of total clients.

Top client categories% of clientsClients

Individuals

52.1%

190

HNWI

45.5%

166

Pension Plans

2.5%

Categories with <5 clients

Charitable Organizations<5 clients

Corporations or other businesses not listed above<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$921M

Total Accounts1,229

10Y AUM Change+$760M (+471.3%)

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees22

Clients per Employee17:1

10Y Employee Change+15 (+214.3%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%

BRETT MICHAEL SHAVERDirect owner · Schedule AInterest in PRINCETON GLOBAL ASSET MANAGEMENT LLC

50% to < 75%

ESTATE OF ANTONIO O. ELMALEHDirect owner · Schedule AInterest in PRINCETON GLOBAL ASSET MANAGEMENT LLC

10% to < 25%

PAUL JEFFREY GERARDDirect owner · Schedule AInterest in PRINCETON GLOBAL ASSET MANAGEMENT LLC

5% to < 10%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Princeton Global Asset Management LLC.

No indirect ownership information reported in the source’s Schedule B.

Reported ownership and control details

Form ADV · Filing date 2026-03-24 · Schedules A and B

8 entries

#	Owner / person & role	Interest in entity	Reported interest	Control person	Title / status acquired	Source
1	PAUL JEFFREY GERARDCHAIRMANIndividual	PRINCETON GLOBAL ASSET MANAGEMENT LLC	5% to less than 10%Code A	Yes	CHAIRMAN01/2008	Schedule APDF page 18
2	JOEL HEYMSFELDCHIEF INVESTMENT OFFICERIndividual	PRINCETON GLOBAL ASSET MANAGEMENT LLC	Less than 5%Code NA	No	CHIEF INVESTMENT OFFICER01/2009	Schedule APDF page 18
3	BRETT MICHAEL SHAVERPRESIDENTIndividual	PRINCETON GLOBAL ASSET MANAGEMENT LLC	50% to less than 75%Code D	Yes	PRESIDENT09/2016	Schedule APDF page 18
4	RICHARD MICHAEL MOSELEYSENIOR WEALTH MANAGERIndividual	PRINCETON GLOBAL ASSET MANAGEMENT LLC	Less than 5%Code NA	Yes	SENIOR WEALTH MANAGER03/2021	Schedule APDF page 18
5	ESTATE OF ANTONIO O. ELMALEHMEMBERDomestic entity	PRINCETON GLOBAL ASSET MANAGEMENT LLC	10% to less than 25%Code B	Yes	MEMBER03/2021	Schedule APDF page 19
6	ERICA Susan BULLINGERCOO AND CCOIndividual	PRINCETON GLOBAL ASSET MANAGEMENT LLC	Less than 5%Code NA	Yes	COO AND CCO05/2025	Schedule APDF page 19
7	DANIEL JOHN HANLEYWEALTH MANAGERIndividual	PRINCETON GLOBAL ASSET MANAGEMENT LLC	Less than 5%Code NA	No	WEALTH MANAGER09/2025	Schedule APDF page 19
8	TARA CONTI BANSALCHIEF PEOPLE OFFICERIndividual	PRINCETON GLOBAL ASSET MANAGEMENT LLC	Less than 5%Code NA	No	CHIEF PEOPLE OFFICER09/2025	Schedule APDF page 19

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 3/24/2026 7:49:21 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo

AFelonies2 No

In the past ten years, have you or any advisory affiliate:

A1Been convicted of or pleaded guilty or no contest to a felony?No
A2Been charged with a felony?No

BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
B2Been charged with a misdemeanor of the kind listed above?No

CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

C1Found you or an advisory affiliate made a false statement or omission?No
C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No

DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No

ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

E1Found you or an advisory affiliate made a false statement or omission?No
E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No

FProfessional authorizations1 No

FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No

GPending regulatory proceedings1 No

GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No

HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.