Excel Financial, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Red Wing, MN. Its latest Form ADV filing, dated February 5, 2026, reports $404M in regulatory assets under management, 10 employees, 3 offices, and 1,128 accounts.
Portfolio management for individuals and small businesses
Fee models offered
3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 14, 2026
Client Coverage Demographics
Top client segmentIndividuals represent 74.3% of total clients.
Top client categories% of clientsClients
1
Individuals
74.3%
309
2
HNWI
20.0%
83
3
Pension Plans
4.8%
20
4
Charitable
0.5%
2
5
Corporations
0.5%
2
Categories with <5 clients
Charitable Organizations<5 clients
Corporations or other businesses not listed above<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$404Mas of May 29, 2026
Discretionary86.1%
$348M
86% of total RAUM86.1%
Non-discretionary13.9%
$56M
14% of total RAUM13.9%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total AUM$404M
Total Accounts1,128
10Y AUM Change+$287M (+243.4%)
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Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees11
Clients per Employee38:1
10Y Employee Change+4 (+57.1%)
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Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.