Firm profile

HARBOR ASSET PLANNING, INC.

CRD 144944Latest ADV January 9, 2026

Harbor Asset Planning, Inc. is an SEC registered investment adviser organized as a corporation. Its latest Form ADV filing, dated January 9, 2026, reports $187M in regulatory assets under management, 3 employees, and 99 accounts.

Assets Under Management
$187M
Employees
3
Offices
--
Total Clients
99
Primary office
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOEllen D. Ginsberg

Advisory services offered

2 types reported
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 14, 2026

Client Coverage Demographics

Top client segmentHNWI represent 74.7% of total clients.
Top client categories% of clientsClients
1
HNWI
74.7%
74
2
Individuals
25.3%
25

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$187Mas of January 9, 2026
Discretionary100.0%
$187M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$187M
Total Accounts99
10Y AUM Change+$62M (+49.1%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees3
Clients per Employee33:1
10Y Employee Change0 (0.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.