Firm profile

THE PERSONAL WEALTH COACH

SALADO, TXCRD 144588Latest ADV February 27, 2026

The Personal Wealth Coach is an SEC registered investment adviser organized as a limited liability company with a primary office location in Salado, TX. Its latest Form ADV filing, dated February 27, 2026, reports $220M in regulatory assets under management, 3 employees, and 883 accounts.

Assets Under Management
$220M
Employees
3
Offices
--
Total Clients
233
Primary office
SALADO, TX
918 NORTH MAIN STREET, SALADO, TX, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOCalli R. Jochum

Advisory services offered

3 types reported
Financial Planning Services
Pension consulting services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 15, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 95.3% of total clients.
Top client categories% of clientsClients
1
Individuals
95.3%
222
2
HNWI
3.4%
8
3
Corporations
1.3%
3

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$220Mas of February 27, 2026
Discretionary100.0%
$220M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$220M
Total Accounts883
10Y AUM Change+$93M (+73.9%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees3
Clients per Employee78:1
10Y Employee Change0 (0.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.