Firm profile

CANNON FINANCIAL STRATEGISTS, INC.

ATHENS, GACRD 133509Latest ADV March 23, 2026

Cannon Financial Strategists, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Athens, GA. Its latest Form ADV filing, dated March 23, 2026, reports $1.7B in regulatory assets under management, 33 employees, 1 office, and 3,311 accounts.

Assets Under Management
$1.7B
Employees
33
Offices
1 office
Total Clients
1,015
Primary office
ATHENS, GA
649-8 SOUTH MILLEDGE AVE, ATHENS, GA, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

4 roles identified
CEOKelly L. Dixon
CCOKelly L. Dixon
COOChristopher J. Euell

Advisory services offered

4 types reported
Financial Planning Services
Other advisory services
Pension consulting services

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 58.8% of total clients.
Top client categories% of clientsClients
1
Individuals
58.8%
597
2
HNWI
38.3%
389
3
Pension Plans
2.4%
24
4
Corporations
0.5%
5

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$1.7Bas of March 23, 2026
Discretionary95.0%
$1.6B
95% of total RAUM95.0%
Non-discretionary5.0%
$84M
5% of total RAUM5.0%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$1.7B
Total Accounts3,311
10Y AUM Change+$1.3B (+409.7%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees33
Clients per Employee31:1
10Y Employee Change+21 (+175.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.