Firm profile

Keystone Financial Group, Inc..

ATLANTA, GACRD 129301Registration Status: ApprovedEffective since June 4, 2021SEC # 801-121415Latest ADV September 11, 2026

Keystone Financial Group, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Atlanta, GA. Its latest Form ADV filing, dated September 11, 2026, reports $247M in regulatory assets under management, 7 employees, 1 office, and 630 accounts.

Assets Under Management
$247M
Employees
7
Offices
1 office
Total Clients
289

Associated firm names

3 names listed
  • KEYSTONE FINANCIAL GROUP, INC.
  • LARGE AND GILBERT WEALTH ADVISORY
  • L&G FINANCIAL SERVICES, INC.

Leadership

4 roles identified
CEORhonda M. Gilbert
CCOGary S. Fortier
CFOThomas K. Savage

Advisory services offered

5 types reported
Financial Planning Services
Other advisory services
Pension consulting services

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges

Offices & Contact

Primary office

ATLANTA, Georgia, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Georgia

ATLANTAPrimary office

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$247Mas of September 11, 2026
Discretionary100.0%
$247M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentIndividuals represent 72.7% of total clients.
Top client categories% of clientsClients
1
Individuals
72.7%
210
2
HNWI
23.2%
67
3
Pension Plans
2.1%
6
4
Corporations
1.4%
4
5
Charitable
0.3%
1
Categories with <5 clients
Charitable Organizations<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$247M
Total Accounts630
10Y AUM Change+$136M (+121.3%)

Private Funds

Private funds reported by Keystone Financial Group, Inc..

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees7
Clients per Employee41:1
10Y Employee Change+1 (+16.7%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

This firm has a multi year gap in available SEC ADV filing history between 2012 and 2021. Charts show the most recent available filing segment under this CRD.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
RHONDA MIXON GILBERTDirect owner · Schedule AInterest in LARGE AND GILBERT WEALTH ADVISORY
25% to < 50%
THOMAS KING SAVAGEDirect owner · Schedule AInterest in LARGE AND GILBERT WEALTH ADVISORY
25% to < 50%
ANDREW JACOB GILBERTDirect owner · Schedule AInterest in LARGE AND GILBERT WEALTH ADVISORY
25% to < 50%
GARY STEPHEN FORTIERDirect owner · Schedule AInterest in LARGE AND GILBERT WEALTH ADVISORY
10% to < 25%
RYAN PATRICK MCCAFFERTYDirect owner · Schedule AInterest in LARGE AND GILBERT WEALTH ADVISORY
5% to < 10%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Keystone Financial Group, Inc...

No indirect ownership information reported in the source’s Schedule B.

Reported ownership and control details

Form ADV · Filing date 2026-09-11 · Schedules A and B

5 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1RHONDA MIXON GILBERTPRESIDENT/CEOIndividualLARGE AND GILBERT WEALTH ADVISORY25% to less than 50%Code CYesPRESIDENT/CEO07/1999Schedule APDF page 19
2THOMAS KING SAVAGECFO/TREASURERIndividualLARGE AND GILBERT WEALTH ADVISORY25% to less than 50%Code CYesCFO/TREASURER07/1999Schedule APDF page 19
3GARY STEPHEN FORTIERSECRETARY/CHIEF COMPLIANCE OFFICERIndividualLARGE AND GILBERT WEALTH ADVISORY10% to less than 25%Code BYesSECRETARY/CHIEF COMPLIANCE OFFICER01/2004Schedule APDF page 19
4ANDREW JACOB GILBERTCHIEF INVESTMENT OFFICERIndividualLARGE AND GILBERT WEALTH ADVISORY25% to less than 50%Code CNoCHIEF INVESTMENT OFFICER01/2017Schedule APDF page 19
5RYAN PATRICK MCCAFFERTYPARTNERIndividualLARGE AND GILBERT WEALTH ADVISORY5% to less than 10%Code ANoPARTNER01/2025Schedule APDF page 19

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 9/11/2026 5:30:06 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.