Firm profile

THE STRATEGIC FINANCIAL ALLIANCE

ATLANTA, GACRD 126514Latest ADV March 31, 2026

The Strategic Financial Alliance is an SEC registered investment adviser organized as a corporation with a primary office location in Atlanta, GA. Its latest Form ADV filing, dated March 31, 2026, reports $382M in regulatory assets under management, 56 employees, 23 offices, and 1,022 accounts.

Assets Under Management
$382M
Employees
56
Offices
23 offices
Total Clients
1,463
Primary office
ATLANTA, GA
2200 CENTURY PARKWAY, SUITE 500, ATLANTA, GA, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

2 roles identified
CCODeaderick K Jones
CFOAnna Elise Tatum

Advisory services offered

5 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for businesses

Fee models offered

4 types reported
Asset based fees
Commissions
Fixed fees
Sources checked May 15, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 90.9% of total clients.
Top client categories% of clientsClients
1
Individuals
90.9%
1,330
2
HNWI
8.7%
127
3
Corporations
0.4%
6

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$382Mas of March 31, 2026
Discretionary7.1%
$27M
7% of total RAUM7.1%
Non-discretionary92.9%
$355M
93% of total RAUM92.9%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$382M
Total Accounts1,022
10Y AUM Change$-242M (-38.8%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees56
Clients per Employee26:1
10Y Employee Change-65 (-53.7%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.