Firm profile

HIGHLAND FINANCIAL ADVISORS, LLC

WAYNE, NJCRD 125838Latest ADV March 3, 2026

Highland Financial Advisors, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Wayne, NJ. Its latest Form ADV filing, dated March 3, 2026, reports $640M in regulatory assets under management, 12 employees, and 1,151 accounts.

Assets Under Management
$640M
Employees
12
Offices
--
Total Clients
361
Primary office
WAYNE, NJ
1680 ROUTE 23, SUITE 210, WAYNE, NJ, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

2 roles identified
CCOReed C. Fraasa
CIOReed C. Fraasa

Advisory services offered

5 types reported
Educational seminars/workshops
Financial Planning Services
Pension consulting services

Fee models offered

2 types reported
Asset based fees
Fixed fees
Sources checked May 14, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 52.4% of total clients.
Top client categories% of clientsClients
1
Individuals
52.4%
189
2
HNWI
38.5%
139
3
Pension Plans
9.1%
33
Categories with <5 clients
Charitable Organizations<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$640Mas of March 3, 2026
Discretionary100.0%
$640M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$640M
Total Accounts1,151
10Y AUM Change+$450M (+236.7%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees12
Clients per Employee30:1
10Y Employee Change+6 (+100.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.