Firm profile

KEY FINANCIAL, INC.

WEST CHESTER, PACRD 116240Latest ADV March 23, 2026

Key Financial, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in West Chester, PA. Its latest Form ADV filing, dated March 23, 2026, reports $2.8B in regulatory assets under management, 36 employees, 1 office, and 4,448 accounts.

Assets Under Management
$2.8B
Employees
36
Offices
1 office
Total Clients
1,418
Primary office
WEST CHESTER, PA
1045A ANDREW DRIVE, WEST CHESTER, PA, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

3 roles identified
CEOPatricia C. Brennan
CCOPatricia C. Brennan
CIORichard B. Everett

Advisory services offered

3 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

4 types reported
Asset based fees
Commissions
Fixed fees
Sources checked May 14, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 50.9% of total clients.
Top client categories% of clientsClients
1
Individuals
50.9%
722
2
HNWI
48.4%
687
3
Corporations
0.6%
9
Categories with <5 clients
Pension and profit sharing plans<5 clients
State or municipal government entities (including govt. pension plans)<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$2.8Bas of March 23, 2026
Discretionary89.8%
$2.5B
90% of total RAUM89.8%
Non-discretionary10.2%
$291M
10% of total RAUM10.2%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$2.8B
Total Accounts4,448
10Y AUM Change+$2.1B (+293.4%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees36
Clients per Employee39:1
10Y Employee Change+18 (+100.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.