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Firm profile

Mindful Asset Planning

APPLE VALLEY, MNCRD 113965Latest ADV April 1, 2026

Mindful Asset Planning is an SEC registered investment adviser organized as a limited liability company with a primary office location in Apple Valley, MN. Its latest Form ADV filing, dated April 1, 2026, reports $529M in regulatory assets under management, 22 employees, and 2,256 accounts.

Assets Under Management
$529M
Employees
22
Offices
--
Total Clients
372
Primary office
APPLE VALLEY, MN
14530 PENNOCK AVE, APPLE VALLEY, MN, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

7 roles identified
CEODaniel J. Heiar
CEOMark W. Brice
CEONicholas J. Augustin

Advisory services offered

2 types reported
Financial Planning Services
Portfolio management for pooled investment vehicles

Fee models offered

3 types reported
Fixed fees
Hourly charges
Other fee arrangements
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentPooled Investment Vehicles represent 100.0% of total clients.
Top client categories% of clientsClients
1
Pooled Investment Vehicles
100.0%
372

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$529Mas of April 1, 2026
Discretionary0.0%
$0
0% of total RAUM0.0%
Non-discretionary100.0%
$529M
100% of total RAUM100.0%
All regulatory assets under management are non-discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$529M
Total Accounts2,256
10Y AUM Change+$376M (+246.0%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees22
Clients per Employee17:1
10Y Employee Change+13 (+144.4%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.