Firm profile

FIRSTRUST

DAYTONA BEACH, FLCRD 111800Latest ADV March 27, 2026

Firstrust is an SEC registered investment adviser organized as a limited liability company with a primary office location in Daytona Beach, FL. Its latest Form ADV filing, dated March 27, 2026, reports $250M in regulatory assets under management, 6 employees, and 128 accounts.

Assets Under Management
$250M
Employees
6
Offices
--
Total Clients
128
Primary office
DAYTONA BEACH, FL
113 EXECUTIVE CIR., DAYTONA BEACH, FL, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links
Phone(386) 788-3737
WebsiteNot reported
LinkedInNot reported

Leadership

2 roles identified
CCOChristopher W. Cannon
CIOChristopher W. Cannon

Advisory services offered

5 types reported
Financial Planning Services
Pension consulting services
Portfolio management for businesses

Fee models offered

2 types reported
Asset based fees
Fixed fees
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentHNWI represent 91.4% of total clients.
Top client categories% of clientsClients
1
HNWI
91.4%
117
2
Individuals
7.8%
10
3
Pension Plans
0.8%
1
Categories with <5 clients
Pension and profit sharing plans<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$250Mas of March 27, 2026
Discretionary91.6%
$229M
92% of total RAUM91.6%
Non-discretionary8.4%
$21M
8% of total RAUM8.4%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$250M
Total Accounts128
10Y AUM Change+$23M (+10.4%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees6
Clients per Employee21:1
10Y Employee Change-7 (-53.8%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.