LOS ALAMITOS, CACRD 111535Latest ADV January 26, 2026
Asset Planning, Inc is an SEC registered investment adviser organized as a corporation with a primary office location in Los Alamitos, CA. Its latest Form ADV filing, dated January 26, 2026, reports $553M in regulatory assets under management, 5 employees, and 973 accounts.
Assets Under Management
$553M
Employees
5
Offices
--
Total Clients
373
Primary office
LOS ALAMITOS, CA
4281 KATELLA AVENUE, SUITE 203, LOS ALAMITOS, CA, United States
Portfolio management for individuals and small businesses
Fee models offered
3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 13, 2026
Client Coverage Demographics
Top client segmentIndividuals represent 50.1% of total clients.
Top client categories% of clientsClients
1
Individuals
50.1%
187
2
HNWI
49.9%
186
Categories with <5 clients
Pension and profit sharing plans<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$553Mas of January 26, 2026
Discretionary99.8%
$552M
100% of total RAUM99.8%
Non-discretionary0.2%
$1M
0% of total RAUM0.2%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$553M
Total Accounts973
10Y AUM Change+$333M (+151.3%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees5
Clients per Employee75:1
10Y Employee Change0 (0.0%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.