Cg Advisory Services

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Item 11.H. of Part 1A or Item 2.F. of Part
1B of Form ADV.
Civil Judicial
Check Part 1A item(s) being responded to:
11.H(1)(a)
11.H(1)(b)
11.H(1)(c)
11.H(2)
Check Part 1B item(s) being responded to:
2.F(1)
2.F(2)
2.F(3)
2.F(4)
2.F(5)
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File with a completed
Execution Page.
One event may result in more than one affirmative answer to Item 11.H. of Part 1A or Item 2.F. of Part 1B. Use only one DRP to report details related to the same event.
Unrelated civil judicial actions must be reported on separate DRPs.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates

If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
CRD Number: 1720544
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
LOVING, TIMOTHY, ROY
(For individuals, Last, First, Middle)
CRD
Number:
170636
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
PRESERVATION WEALTH
MANAGEMENT
(For individuals, Last, First, Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is registered or applying for
registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item 11.H.(1)(a), and only if that
event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any event listed in Item 11 that occurred more than
ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to the IARD or CRD for the
event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Court Action initiated by: (Name of regulator, foreign financial regulatory authority, SRO, commodities exchange, agency, firm, private plaintiff, etc.) 
PLAINTIFF: DON RHEINHART
2.
Principal Relief Sought:
Money Damages (Private/Civil Complaint)
Other Relief Sought: 
3.
Filing Date of Court Action (MM/DD/YYYY):
03/02/2023
 Exact
 Explanation
If not exact, provide explanation:
4.
Principal Product Type:
Other
Other Product Types: 
IRA
5.
Formal Action was brought in (include name of Federal, State or Foreign Court, Location of Court - City or County and State or Country, Docket/Case Number): 
CIRCUIT COURT OF THE NINTH JUDICIAL CIRCUIT KNOX COUNTY, ILLINOIS
6.
Advisory Affiliate Employing Firm when activity occurred which led to the civil judicial action (if applicable): 
NA
7.
Describe the allegations related to this civil action (your response must fit within the space provided): 
BREACH OF FIDUCIARY DUTY, NEGLIGENCE AGAINST TIMOTHY R. LOVING, BREACH OF FIDUCIARY DUTY AGAINST LOVING CAPITAL MANAGEMENT, LLC, NEGLIGENCE AGAINST
LOVING CAPITAL MANAGEMENT LLC, BREACH OF FIDUCIARY DUTY AGAINST KURE ADVISORY, LLC, NEGLIGENCE AGAINST KURE ADVISORY LLC, BREACH OF FIDUCIARY DUTY
AGAINST TRUADVICE LLC, NEGLIGENCE AGAINST TRUADVICE LLC,
8.
Current Status? 
 Pending
 On Appeal
 Final
9.
If on appeal, action appealed to (provide name of court) and Date Appeal Filed (MM/DD/YYYY): 

10. If pending, date notice/process was served (MM/DD/YYYY):
03/03/2023
 Exact
 Explanation
If not exact, provide explanation:
FILED MARCH 3RD PER COURT DOCUMENT; COURT DOCUMENT PROVIDED TO CAAS MARCH 28TH, 2023
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 14 only.
11. How was matter resolved:
Dismissed
12. Resolution Date (MM/DD/YYYY): 
02/25/2026
 Exact
 Explanation
If not exact, provide explanation:
13. Resolution Detail:
A.  Were any of the following Sanctions Ordered or Relief Granted(check appropriate items)?
Monetary/Fine Amount: $
Revocation/Expulsion/Denial
Disgorgement/Restitution
Censure
Cease and Desist/Injunction
Bar
Suspension
B.
Other Sanctions:
C.
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal, Financial Operations
Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to requalify/retrain, type of exam required and
whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution, disgorgement, or monetary compensation, provide total amount, portion
levied against you or an advisory affiliate, date paid and if any portion of penalty was waived:
14. Provide a brief summary of circumstances related to the action(s), allegation(s), disposition(s) and/or finding(s) disclosed above (your response must fit within the space
provided). 
RHEINHART HIRED LOVING TO HELP MANAGE HIS IRA; MARCH 2020 HIS IRA VALUE WAS DROPPING SHARPLY AND LOVING DISCUSSED MOVING FROM TWO HIGH RISK FUNDS
(PHNHX AND TRBRX) TO A STABLE ACCOUNT TO INSULATE FROM FURTHER MARKET FLUCTUATIONS. HE ALSO, ADVISED TO ROLLOVER FROM HIS CURRENT CUSTODIAN (T.
ROWE PRICE TO TDA). ASSETS CONTINUED TO DECLINE. DURING A CALL TO INITIATE ROLLOVER THE REPRESENTATIVE (MCNAMARA, AN EMPLOYEE OF LOVINGS) NEVER
REQUESTED TO LIQUIDATE ASSETS; MCNAMARA ONLY REQUESTED AN IRA-TO-IRA ROLLOVER WHICH WOULD HAVE TRANSFERRED ASSETS IN-KIND. BY THE TIME THE
ROLLOVER WAS PROCESSED FROM T. ROWE TO TDA BETWEEN THE CALL ON MARCH 6TH, 2020 AND ALL FUNDS ACCOUNTED FOR AT TDA ON MARCH 30TH, 2020 THE ASSET
VALUE DROPPED BY $228,542.26. LOVING EXPLAINED THE LOSS WAS DUE TO THE SHARP DROP IN THE MARKET AT THAT TIME; RHEINHART BELIEVED HIS ASSET WERE BEING
LIQUIDATED AND SOLD ON MARCH 6TH AT TIME OF ROLLOVER REQUEST PER LOVING'S RECOMMENDATION.

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Item 11.H. of Part 1A or Item 2.F. of Part
1B of Form ADV.
Civil Judicial
Check Part 1A item(s) being responded to:
11.H(1)(a)
11.H(1)(b)
11.H(1)(c)
11.H(2)
Check Part 1B item(s) being responded to:
2.F(1)
2.F(2)
2.F(3)
2.F(4)
2.F(5)
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File with a completed
Execution Page.
One event may result in more than one affirmative answer to Item 11.H. of Part 1A or Item 2.F. of Part 1B. Use only one DRP to report details related to the same event.
Unrelated civil judicial actions must be reported on separate DRPs.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.

ADV DRP - ADVISORY AFFILIATE
CRD Number: 4964802
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
MCPHERSON, DANIEL, GEORGE
(For individuals, Last, First, Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is registered or applying for
registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item 11.H.(1)(a), and only if that
event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any event listed in Item 11 that occurred more than
ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to the IARD or CRD for the
event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Court Action initiated by: (Name of regulator, foreign financial regulatory authority, SRO, commodities exchange, agency, firm, private plaintiff, etc.) 
PRIVATE PLAINTIFF
2.
Principal Relief Sought:
Money Damages (Private/Civil Complaint)
Other Relief Sought: 
3.
Filing Date of Court Action (MM/DD/YYYY):
03/10/2023
 Exact
 Explanation
If not exact, provide explanation:
4.
Principal Product Type:
Other
Other Product Types: 
INVESTMENT PORTFOLIO
5.
Formal Action was brought in (include name of Federal, State or Foreign Court, Location of Court - City or County and State or Country, Docket/Case Number): 
FINRA CASE NO. 22-02935
6.
Advisory Affiliate Employing Firm when activity occurred which led to the civil judicial action (if applicable): 
CETERA ADVISORS LLC
7.
Describe the allegations related to this civil action (your response must fit within the space provided): 
SUMMARY OF CLAIM: CLAIMANTS BRING THIS CLAIM TO RECOVER LOSSES AND DAMAGES SUFFERED AT THE HANDS OF CETERA AND MCPHERSON. AS WILL BE SHOWN, THESE
LOSSES WERE SUSTAINED BECAUSE RESPONDENTS MISHANDLED THE CLAIMANTS' ASSETS BY FAILING TO PROPERLY ALLOCATE AND DIVERSIFY CLAIMANTS' INVESTMENT
PORTFOLIO. INSTEAD, RESPONDENTS FILLED CLAIMANTS' PORTFOLIO WITH UNSUITABLE SECURITIES, INCLUDING VARIOUS NONCONVENTIONAL INVESTMENTS (NCIS, ALSO
KNOWN AS "ALTERNATIVE" PRODUCTS) SUCH AS UNLISTED, NONTRADED REAL ESTATE INVESTMENT TRUSTS ("REITS") AND OTHER HIGH COMMISSION AND/OR COMPLEX
PRODUCTS SUCH AS ANNUITIES AND INSURANCE-RELATED PRODUCTS THAT WERE INAPPROPRIATE. 2 THE FINANCIAL ADVISOR RECOMMENDED THE INVESTMENTS AND
STRATEGY AS A MORE SECURE WAY OF INVESTING. THE NONCONVENTIONAL INVESTMENTS RECOMMENDED WERE HIGH RISK AND SPECULATIVE INVESTMENTS.
8.
Current Status? 
 Pending
 On Appeal
 Final
9.
If on appeal, action appealed to (provide name of court) and Date Appeal Filed (MM/DD/YYYY): 
10. If pending, date notice/process was served (MM/DD/YYYY):
 Exact
 Explanation
If not exact, provide explanation:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 14 only.

11. How was matter resolved:
Settled
12. Resolution Date (MM/DD/YYYY): 
01/07/2025
 Exact
 Explanation
If not exact, provide explanation:
13. Resolution Detail:
A.  Were any of the following Sanctions Ordered or Relief Granted(check appropriate items)?
Monetary/Fine Amount: $ 187,500.00
Revocation/Expulsion/Denial
Disgorgement/Restitution
Censure
Cease and Desist/Injunction
Bar
Suspension
B.
Other Sanctions:
C.
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal, Financial Operations
Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to requalify/retrain, type of exam required and
whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution, disgorgement, or monetary compensation, provide total amount, portion
levied against you or an advisory affiliate, date paid and if any portion of penalty was waived:
RESPONDENTS (CETERA ADVISORS LLC AND DANIEL GEORGE MCPHERSON) SHALL CAUSE CLAIMANTS TO BE PAID ONE HUNDRED EIGHTY-SEVEN THOUSAND FIVE
HUNDRED U.S. DOLLARS ($187,500.00) (THE "SETTLEMENT PAYMENT"). THERE WAS NO PORTION LEVIED AGAINST CG ADVISORY SERVICES PERTAINING TO THIS
MATTER.
14. Provide a brief summary of circumstances related to the action(s), allegation(s), disposition(s) and/or finding(s) disclosed above (your response must fit within the space
provided). 
RESPONDENTS HAVE DENIED, AND CONTINUE TO DENY, THE ALLEGATIONS MADE BY CLAIMANTS AND DENY, AND CONTINUE TO DENY, THAT THEY OR THEIR AGENTS ENGAGED
IN ANY WRONGDOING WITH RESPECT TO THE MATTER OF THE CLAIMANTS' CLAIMS. THE PARTIES TO THIS AGREEMENT DESIRE TO FULLY AND FINALLY RESOLVE AND SETTLE
ALL CLAIMS, CONTROVERSIES, DISPUTES ARISING OUT OF THEIR HISTORICAL RELATIONSHIP, AND/OR ANY CLAIMS WHICH COULD HAVE BEEN RAISED BY ANY PARTY,
WHETHER OR NOT CURRENTLY KNOWN, AND TO AVOID AND ELIMINATE THE ADDITIONAL POTENTIAL COST, INCONVENIENCE AND EXPENSE ASSOCIATED WITH ANY
LITIGATION.