Sterling Financial Planning Inc is an SEC registered investment adviser organized as a corporation with a primary office location in Sparta, NJ. Its latest Form ADV filing, dated March 27, 2026, reports $761M in regulatory assets under management, 8 employees, and 1,639 accounts.
Assets Under Management
$761M
Employees
8
Offices
--
Total Clients
578
Primary office
SPARTA, NJ
60 BLUE HERON ROAD, SUITE 201, SPARTA, NJ, United States
Top client segmentIndividuals represent 60.6% of total clients.
Top client categories% of clientsClients
1
Individuals
60.6%
350
2
HNWI
36.7%
212
3
Charitable
1.4%
8
4
Corporations
1.0%
6
5
Pension Plans
0.3%
2
Categories with <5 clients
Pension and profit sharing plans<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$761Mas of March 27, 2026
Discretionary64.1%
$488M
64% of total RAUM64.1%
Non-discretionary35.9%
$273M
36% of total RAUM35.9%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$761M
Total Accounts1,639
10Y AUM Change+$352M (+86.3%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees8
Clients per Employee72:1
10Y Employee Change-1 (-11.1%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.