Firm profile

North Star Asset Management Inc.

NEENAH, WICRD 106489Registration Status: ApprovedEffective since June 7, 1996SEC # 801-52034Latest ADV August 28, 2026

North Star Asset Management Inc is an SEC registered investment adviser organized as a corporation with a primary office location in Neenah, WI. Its latest Form ADV filing, dated August 28, 2026, reports $3.4B in regulatory assets under management, 19 employees, 1 office, and 3,554 accounts.

Assets Under Management
$3.4B
Employees
19
Offices
1 office
Total Clients
3,554

Associated firm names

1 name listed
  • NORTH STAR ASSET MANAGEMENT INC

Leadership

1 roles identified
CCOKaren M. Jochman

Advisory services offered

3 types reported
Financial Planning Services
Portfolio management for businesses
Portfolio management for individuals and small businesses

Fee models offered

1 types reported
Asset based fees

Offices & Contact

Primary office

NEENAH, Wisconsin, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Wisconsin

NEENAHPrimary office

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$3.4Bas of August 28, 2026
Discretionary98.9%
$3.3B
99% of total RAUM98.9%
Non-discretionary1.1%
$36M
1% of total RAUM1.1%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentIndividuals represent 73.2% of total clients.
Top client categories% of clientsClients
1
Individuals
73.2%
2,603
2
HNWI
23.6%
839
3
Pension Plans
2.0%
71
4
Charitable
1.2%
41

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$3.4B
Total Accounts3,554
10Y AUM Change+$2.1B (+158.7%)

Private Funds

Private funds reported by North Star Asset Management Inc.

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees19
Clients per Employee187:1
10Y Employee Change+3 (+18.8%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
MICHAEL DAVID FLESCHDirect owner · Schedule AInterest in NORTH STAR ASSET MANAGEMENT INC
10% to < 25%
DAVID WILLIAM RISGAARDDirect owner · Schedule AInterest in NORTH STAR ASSET MANAGEMENT INC
10% to < 25%
GEOFFRY ALAN PENNDirect owner · Schedule AInterest in NORTH STAR ASSET MANAGEMENT INC
10% to < 25%
KITTI C RICHTERDirect owner · Schedule AInterest in NORTH STAR ASSET MANAGEMENT INC
10% to < 25%
BRADLEY CRAIG BUCHANANDirect owner · Schedule AInterest in NORTH STAR ASSET MANAGEMENT INC
5% to < 10%
MARK PATRICK REILLYDirect owner · Schedule AInterest in NORTH STAR ASSET MANAGEMENT INC
5% to < 10%
DAVID LEO HACKFORTDirect owner · Schedule AInterest in NORTH STAR ASSET MANAGEMENT INC
5% to < 10%
Jan BrusdaDirect owner · Schedule AInterest in NORTH STAR ASSET MANAGEMENT INC
5% to < 10%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to North Star Asset Management Inc..

No indirect ownership information reported in the source’s Schedule B.

Reported ownership and control details

Form ADV · Filing date 2026-08-28 · Schedules A and B

16 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1MICHAEL DAVID FLESCHBOARD OF DIRECTORIndividualNORTH STAR ASSET MANAGEMENT INC10% to less than 25%Code BYesBOARD OF DIRECTOR05/1996Schedule APDF page 19
2DAVID WILLIAM RISGAARDMANAGING DIRECTORIndividualNORTH STAR ASSET MANAGEMENT INC10% to less than 25%Code BYesMANAGING DIRECTOR05/1996Schedule APDF page 19
3GEOFFRY ALAN PENNMANAGING DIRECTORIndividualNORTH STAR ASSET MANAGEMENT INC10% to less than 25%Code BYesMANAGING DIRECTOR05/1996Schedule APDF page 19
4BRADLEY CRAIG BUCHANANMANAGING DIRECTORIndividualNORTH STAR ASSET MANAGEMENT INC5% to less than 10%Code AYesMANAGING DIRECTOR11/1997Schedule APDF page 19
5ROBERT SCOTT HUNTLEYBOARD OF DIRECTORIndividualNORTH STAR ASSET MANAGEMENT INCLess than 5%Code NAYesBOARD OF DIRECTOR05/2000Schedule APDF page 19
6MARK PATRICK REILLYMANAGING DIRECTORIndividualNORTH STAR ASSET MANAGEMENT INC5% to less than 10%Code AYesMANAGING DIRECTOR12/2006Schedule APDF page 19
7DAVID LEO HACKFORTPRESIDENT/MANAGING DIRECTORIndividualNORTH STAR ASSET MANAGEMENT INC5% to less than 10%Code AYesPRESIDENT/MANAGING DIRECTOR01/2023Schedule APDF page 19
8ALEX JAY BRUSDAVICE PRESIDENT AND PORTFOLIO MANAGERIndividualNORTH STAR ASSET MANAGEMENT INCLess than 5%Code NANoVICE PRESIDENT AND PORTFOLIO MANAGER01/2019Schedule APDF page 19
9BENJAMIN DOUGLAS VAN HANDELVICE PRESIDENT AND PORTFOLIO MANAGERIndividualNORTH STAR ASSET MANAGEMENT INCLess than 5%Code NANoVICE PRESIDENT AND PORTFOLIO MANAGER01/2019Schedule APDF page 19
10EMIL ANIL JOHANNES HAQUEVICE PRESIDENT AND PORTFOLIO MANAGERIndividualNORTH STAR ASSET MANAGEMENT INCLess than 5%Code NANoVICE PRESIDENT AND PORTFOLIO MANAGER11/2022Schedule APDF page 19
11KAREN MARIE JOCHMANCHIEF COMPLIANCE OFFICERIndividualNORTH STAR ASSET MANAGEMENT INCLess than 5%Code NANoCHIEF COMPLIANCE OFFICER04/2022Schedule APDF page 19
12NATHANIEL ROLAND PENNPORTFOLIO MANAGERIndividualNORTH STAR ASSET MANAGEMENT INCLess than 5%Code NANoPORTFOLIO MANAGER01/2022Schedule APDF page 19
13DREW JOSEPH KREPLINEPORTFOLIO MANAGERIndividualNORTH STAR ASSET MANAGEMENT INCLess than 5%Code NANoPORTFOLIO MANAGER01/2022Schedule APDF page 19
14JACOB W JOHNSONPORTFOLIO MANAGERIndividualNORTH STAR ASSET MANAGEMENT INCLess than 5%Code NANoPORTFOLIO MANAGER01/2023Schedule APDF page 19
15KITTI C RICHTERSHAREHOLDERIndividualNORTH STAR ASSET MANAGEMENT INC10% to less than 25%Code BNoSHAREHOLDER03/2019Schedule APDF page 19
16Jan BrusdaSHAREHOLDERIndividualNORTH STAR ASSET MANAGEMENT INC5% to less than 10%Code ANoSHAREHOLDER07/2026Schedule APDF page 19

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 8/28/2026 3:05:58 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.