Firm profile

Sage Advisory Services Ltd. Co.

AUSTIN, TXCRD 106236Registration Status: ApprovedEffective since September 24, 1996SEC # 801-52937Latest ADV March 30, 2026

Sage Advisory Services Ltd Co is an SEC registered investment adviser organized as a limited liability company with a primary office location in Austin, TX. Its latest Form ADV filing, dated March 30, 2026, reports $28.4B in regulatory assets under management, 58 employees, 1 office, and 14,363 accounts.

Assets Under Management
$28.4B
Employees
58
Offices
1 office
Total Clients
14,363

Associated firm names

1 name listed
  • SAGE ADVISORY SERVICES LTD CO

Leadership

4 roles identified
CCOWade T. Uloth
CFOJohn R. Slais
CIORobert G. Smith

Advisory services offered

6 types reported
Other advisory services
Pension consulting services
Portfolio management for businesses

Fee models offered

2 types reported
Asset based fees
Fixed fees

Offices & Contact

Primary office

AUSTIN, Texas, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Texas

AUSTINPrimary office

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$28.4Bas of March 30, 2026
Discretionary99.5%
$28.3B
99% of total RAUM99.5%
Non-discretionary0.5%
$142M
1% of total RAUM0.5%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentIndividuals represent 77.7% of total clients.
Top client categories% of clientsClients
1
Individuals
77.7%
11,158
2
HNWI
8.9%
1,283
3
Corporations
8.5%
1,219
4
Charitable
2.1%
299
5
Pension Plans
1.7%
238
Additional categories (<0.1%)
Pooled Investment Vehicles7 clients
Investment Cos.<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$28.4B
Total Accounts14,363
10Y AUM Change+$18.2B (+179.2%)

Private Funds

Private funds reported by Sage Advisory Services Ltd. Co.

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees58
Clients per Employee248:1
10Y Employee Change+8 (+16.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
ROBERT G SMITHDirect owner · Schedule AInterest in SAGE ADVISORY SERVICES LTD CO
25% to < 50%
KUDU INVESTMENT US, LLCDirect owner · Schedule AInterest in SAGE ADVISORY SERVICES LTD CO
25% to < 50%
JR. ROBERT CHARLES PECKDirect owner · Schedule AInterest in SAGE ADVISORY SERVICES LTD CO
10% to < 25%
THOMAS HIDEO URANODirect owner · Schedule AInterest in SAGE ADVISORY SERVICES LTD CO
10% to < 25%
ROBERT DONALD WILLIAMSDirect owner · Schedule AInterest in SAGE ADVISORY SERVICES LTD CO
10% to < 25%
SEAN CONAN KRASANDirect owner · Schedule AInterest in SAGE ADVISORY SERVICES LTD CO
5% to < 10%
JEFFERY SCOTT TIMLINDirect owner · Schedule AInterest in SAGE ADVISORY SERVICES LTD CO
5% to < 10%
MICHAEL DAVID WALTONDirect owner · Schedule AInterest in SAGE ADVISORY SERVICES LTD CO
5% to < 10%
ROBERT WAYNE MOSERDirect owner · Schedule AInterest in SAGE ADVISORY SERVICES LTD CO
< 5%
KUDU INVESTMENT HOLDINGS, LLCIndirect owner · Schedule BInterest in KUDU INVESTMENT US, LLC
75%+
WM REGENT, LTDIndirect owner · Schedule BInterest in KUDU INVESTMENT HOLDINGS, LLC
75%+
WM INTERNATIONAL HOLDINGS LTDIndirect owner · Schedule BInterest in WM REGENT, LTD
75%+
WM HINSON (BERMUDA), LTDIndirect owner · Schedule BInterest in WM INTERNATIONAL HOLDINGS LTD
75%+
WHITE MOUNTAINS INSURANCE GROUP, LTDIndirect owner · Schedule BInterest in WM HINSON (BERMUDA), LTD
75%+

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Sage Advisory Services Ltd. Co..

Reported ownership and control details

Form ADV · Filing date 2026-03-30 · Schedules A and B

22 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1ROBERT G SMITHPRESIDENT AND CO- CHIEF INVESTMENT OFFICERIndividualSAGE ADVISORY SERVICES LTD CO25% to less than 50%Code CYesPRESIDENT AND CO- CHIEF INVESTMENT OFFICER09/1996Schedule APDF page 25
2JR. ROBERT CHARLES PECKVICE PRESIDENTIndividualSAGE ADVISORY SERVICES LTD CO10% to less than 25%Code BNoVICE PRESIDENT05/2004Schedule APDF page 25
3SEAN CONAN KRASANVICE PRESIDENTIndividualSAGE ADVISORY SERVICES LTD CO5% to less than 10%Code ANoVICE PRESIDENT05/2004Schedule APDF page 25
4THOMAS HIDEO URANOCO-CHIEF INVESTMENT OFFICERIndividualSAGE ADVISORY SERVICES LTD CO10% to less than 25%Code BYesCO-CHIEF INVESTMENT OFFICER01/2007Schedule APDF page 25
5ROBERT DONALD WILLIAMSEXECUTIVE COMMITTEE MEMBERIndividualSAGE ADVISORY SERVICES LTD CO10% to less than 25%Code BYesEXECUTIVE COMMITTEE MEMBER01/2007Schedule APDF page 25
6JEFFERY SCOTT TIMLINVICE PRESIDENTIndividualSAGE ADVISORY SERVICES LTD CO5% to less than 10%Code ANoVICE PRESIDENT07/2009Schedule APDF page 25
7JOHN ROBERT SLAISCHIEF FINANCIAL OFFICERIndividualSAGE ADVISORY SERVICES LTD COLess than 5%Code NAYesCHIEF FINANCIAL OFFICER06/2013Schedule APDF page 25
8MICHAEL DAVID WALTONEXECUTIVE COMMITTEE MEMBERIndividualSAGE ADVISORY SERVICES LTD CO5% to less than 10%Code AYesEXECUTIVE COMMITTEE MEMBER01/2016Schedule APDF page 25
9WADE THOMAS ULOTHCHIEF COMPLIANCE OFFICERIndividualSAGE ADVISORY SERVICES LTD COLess than 5%Code NAYesCHIEF COMPLIANCE OFFICER03/2020Schedule APDF page 25
10ROBERT WAYNE MOSEREXECUTIVE COMMITTEE MEMBERIndividualSAGE ADVISORY SERVICES LTD COLess than 5%Code NAYesEXECUTIVE COMMITTEE MEMBER04/2021Schedule APDF page 25
11komson SilapachaiVICE PRESIDENTIndividualSAGE ADVISORY SERVICES LTD COLess than 5%Code NANoVICE PRESIDENT08/2021Schedule APDF page 25
12ANDREW KEMETT DEMANDVICE PRESIDENTIndividualSAGE ADVISORY SERVICES LTD COLess than 5%Code NANoVICE PRESIDENT08/2021Schedule APDF page 25
13SETH BARTLETT HENRYVICE PRESIDENTIndividualSAGE ADVISORY SERVICES LTD COLess than 5%Code NANoVICE PRESIDENT08/2021Schedule APDF page 25
14ALLISON CLAIRE HartmanVICE PRESIDENTIndividualSAGE ADVISORY SERVICES LTD COLess than 5%Code NANoVICE PRESIDENT08/2021Schedule APDF page 25
15LEONARD DUSTIN FINLEYVICE PRESIDENTIndividualSAGE ADVISORY SERVICES LTD COLess than 5%Code NANoVICE PRESIDENT08/2021Schedule APDF page 25
16Richard Cameron LaddVICE PRESIDENTIndividualSAGE ADVISORY SERVICES LTD COLess than 5%Code NANoVICE PRESIDENT08/2021Schedule APDF page 25
17KUDU INVESTMENT US, LLCMEMBER CLASS A INTERESTSDomestic entitySAGE ADVISORY SERVICES LTD CO25% to less than 50%Code CNoMEMBER CLASS A INTERESTS12/2023Schedule APDF page 25
18KUDU INVESTMENT HOLDINGS, LLCMEMBERDomestic entityKUDU INVESTMENT US, LLC75% or moreCode EYesMEMBER12/2023Schedule BPDF page 26
19WM REGENT, LTDSHAREHOLDERForeign entityKUDU INVESTMENT HOLDINGS, LLC75% or moreCode EYesSHAREHOLDER12/2023Schedule BPDF page 26
20WM INTERNATIONAL HOLDINGS LTDSHAREHOLDERForeign entityWM REGENT, LTD75% or moreCode EYesSHAREHOLDER12/2023Schedule BPDF page 26
21WM HINSON (BERMUDA), LTDSHAREHOLDERForeign entityWM INTERNATIONAL HOLDINGS LTD75% or moreCode EYesSHAREHOLDER12/2023Schedule BPDF page 26
22WHITE MOUNTAINS INSURANCE GROUP, LTDSHAREHOLDERForeign entityWM HINSON (BERMUDA), LTD75% or moreCode EYesSHAREHOLDER12/2023Schedule BPDF page 26

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 3/30/2026 3:44:41 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.